Business

Aspire Global adds depth to iGaming platform via new CRM system

Online casino platform and solutions provider Aspire Global Plc (ASPIRE.ST) has integrated a new “comprehensive” CRM (customer relationship management) system, AspireEngage,” significantly enhancing its AspireCore iGaming platform (PAM).

Powered by Exponea, the customer data platform [AspireEngage] encompasses a broad range of services to provide an enhanced player journey and heightened customer satisfaction.

Operator upgrades:

Through the user-friendly system, which offers “real-time top-level marketing capabilities,” operators are able to refine their approach in the areas of player engagement, including user segmentation, personalized messaging and bonus management. In addition to operators being able to access CRM services, AspireEngage also allows them to connect their own CRM tools to the platform. The new customer data platform moreover provides a self-management interface.

Customer engagement:

Declaring that they believe their new AspireEngage advance will “revolutionise the way operators market their brands today across the globe, Chief Executive Officer for Aspire Global, Tsachi Maimon further explained via company press release…

“The real-time solution is incredibly easy to use and will open up the opportunity for operators to deliver sophisticated marketing techniques that will lead to a more personalised experience for customers.”

The CEO added that as they continue to expand and enter new markets, the integration “serves to cement AspireCore as a true gateway platform to endless iGaming opportunities.”

Integration of the new CRM system onto its platform solidifies the Malta-based company‘s position as the “go-to solution” for those operators who wish to boost their player engagement and value with the brand throughout various regulated markets across the globe.

Global growth:

Enjoying rapid growth, Aspire Global recently increased its footprint in Latin America by way of platform and sportsbook partnership deals with top-tier operators Betfair, William Hill, making its BtoBet cutting-edge sports and PAM platform, Neuron 3, even more widely available in Colombia.

Operating in both the B2B and B2C segments, the iGaming solutions provider has also extended its European presence via operator agreements in Portugal via its Pariplay brand and 888 Holdings, which expanded the existing relationship between 888casino and Pariplay; in Switzerland with Swiss Casinos, a major operator in the Central European country’s land-based casino space; and in Romania through the previously mentioned 888casino deal for its Pariplay portfolio.

Growth via Stake.com:

Earlier this month, Aspire Global agreed a partnership deal, which encompasses its entire proprietary offering including platform, sportsbook, games, game aggregator and managed services, with fast-growing innovative casino and betting site, Stake.com, as the latter prepares for the launch of its new casino and betting site stake.co.uk in the United Kingdom.

This follows a March 2021 announcement from leading MMA (mixed martial arts) organization, UFC (Ultimate Fighting Championship), unveiling its Stake.com partnership that became its very first official betting partner in Latin America and Asia.

Related Posts

Send your dirty dev tricks for the final issue of GD Mag!

Stick around this business long enough, and you'll hear plenty of stories of devs who saved the day and made ship date by busting out a roll of…

Scientists Discover Non-Living Hydrogel Can Play And Improve At Pong

Researchers discovered that the polymer material hydrogel can play and improve its gameplay experience by playing the prolific video game Pong. As reported in the findings from the…

Furiosa Review Roundup- Critics Weigh In On The New Mad Max Movie

Furiosa: A Mad Max Saga comes to theaters later this month, and hopes are high after 2015’s Mad Max: Fury Road was praised by critics and fans, and…

Apex Legends Ranked Gets Reworked To Better Reward Teamwork, Not Individual Skill

Apex Legends players have been asking for changes to ranked mode for several seasons–and it seems the devs at Respawn have been taking notes. Apex’s Ranked mode is…

Activision Blizzard Was Prepared To Buy Lego, Batman, And Harry Potter Company Time Warner

Activision Blizzard CEO Bobby Kotick has revealed that his company nearly made a move to buy Time Warner and turn its franchises into video games. This was years…

Best Honkai- Star Rail Huohuo Build – Skills And Team Comps

Honkai: Star Rail introduced a new healer in its 1.5 update. Huohuo, a judge-in-training for the Ten-Lords Commission, hosts a powerful spirit named Tail as a glowing, green…